Media today : an introduction to mass communication
著者
書誌事項
Media today : an introduction to mass communication
Routledge, 2011
4th ed
- : pbk
- : hbk
大学図書館所蔵 全7件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
- 巻冊次
-
: hbk ISBN 9780415876070
内容説明
Media Today puts students at the center of the profound changes in the twenty-first century media world - from digital convergence to media ownership - and gives them the skills to think critically about what these changes mean for the role of media in their lives.
Media Today, Fourth Edition is built around four key concepts:
A media systems approach allows students to understand the interconnected cultural, political, and economic forces that shape media they encounter every day.
Unique insights into media trends give students an insider's perspective on how media industries are responding to changes from globalization to social networking.
Focus on digital convergence shows in each chapter how digital media is transforming traditional mass media such as newspapers, magazines, and television.
A media literacy goal encourages and builds critical skills to make students more informed and engaged citizens in our media-driven society.
Completely revised with updated examples, new case studies, and new online video resources, the 4th edition of Media Today connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industries have blurred together with digital convergence. Additional learning resources including a new set of online video resources, interactive quizzes, study resources, and instructor guides are available on the free companion website at: www.routledge.com/textbooks/mediatoday4e.
目次
I. Understanding the Nature of Mass Media 1. Understanding Mass Media and the Importance of Media Literacy 2. Making Sense of the Media Business 3. Controls on Media Content: Government Regulation, Self-Regulation, and Ethics 4. Making Sense of Research on Media Effects and Media Culture II. Media Giants and Cross-Media Activities 5. A World of Blurred Media Boundaries 6. Understanding the Strategies of Media Giants III. The Print Media 7. The Book Industry 8. The Newspaper Industry 9. The Magazine Industry IV. The Electronic Media 10. The Recording Industry 11. The Radio Industry 12. The Movie Industry 13. The Television Industry 14. The Internet and Video Game Industries V. Advertising and Public Relations 15. The Advertising Industry 16. The Public Relations Industry
- 巻冊次
-
: pbk ISBN 9780415876087
内容説明
Media Today puts students at the center of the profound changes in the twenty-first century media world - from digital convergence to media ownership - and gives them the skills to think critically about what these changes mean for the role of media in their lives. Media Today, Fourth Edition is built around four key concepts: A media systems approach allows students to understand the interconnected cultural, political, and economic forces that shape media they encounter every day. Unique insights into media trends give students an insider's perspective on how media industries are responding to changes from globalization to social networking. Focus on digital convergence shows in each chapter how digital media is transforming traditional mass media such as newspapers, magazines, and television. A media literacy goal encourages and builds critical skills to make students more informed and engaged citizens in our media-driven society.
Completely revised with updated examples, new case studies, and new online video resources, the 4th edition of Media Today connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industries have blurred together with digital convergence. Additional learning resources including a new set of online video resources, interactive quizzes, study resources, and instructor guides are available on the free companion website at: www.routledge.com/textbooks/mediatoday4e.
目次
I. Understanding the Nature of Mass Media 1. Understanding Mass Media and the Importance of Media Literacy 2. Making Sense of the Media Business 3. Controls on Media Content: Government Regulation, Self-Regulation, and Ethics 4. Making Sense of Research on Media Effects and Media Culture II. Media Giants and Cross-Media Activities 5. A World of Blurred Media Boundaries 6. Understanding the Strategies of Media Giants III. The Print Media 7. The Book Industry 8. The Newspaper Industry 9. The Magazine Industry IV. The Electronic Media 10. The Recording Industry 11. The Radio Industry 12. The Movie Industry 13. The Television Industry 14. The Internet and Video Game Industries V. Advertising and Public Relations 15. The Advertising Industry 16. The Public Relations Industry
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