CIW e-commerce designer certification bible
著者
書誌事項
CIW e-commerce designer certification bible
Hungry Minds, c2001
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注記
Disc includes Actinic Business trial verson, AbleCommerce evaluation version, CIW E-Commerce exam demo, and Apache HTTP server for Windows
System requirements for accompanying computer disc: Pentium PC running Windows 95 or later, Windows NT 4 or later; 32 MB RAM; 300 MB free hard disk space
Includes index
内容説明・目次
内容説明
This is the very first work on the Certified Internet Webmaster E-Commerce exam, in our dependable Certification Bible format, to appeal to motivated test-takers as well as those responsible for implementing e-commerce on the job. CIW E-Commerce Designer Certification Bible closely follows Prosoft Training's curriculum and their objectives for the CIW E-Commerce exam. Throughout the chapters and exercises, the authors use a mock Web site, created to be used as a case-study for all phases of design and development. Topics include legal issues, marketing to the web, online promotion techniques, building a web site, attracting e-customers, supporting business-to-business activities, using online storefront packages, working with IIS, working with Site Server (Commerce Edition), customization, transaction security, and management. Covers: Exam 1D0 425
目次
Preface. Acknowledgments. PART I: E-Commerce in Context. Chapter 1: E-Commerce Overview. Chapter 2: Legal Issues and the Internet. Chapter 3: Marketing to the Web. Chapter 4: Online Promotion Techniques. PART II: Designing an Effective E-Commerce Presence. Chapter 5: Building Usable Web Sites. Chapter 6: E-Service for E-Customers. Chapter 7: Supporting Business-to-Business Activities Online. Chapter 8: Entry-Level E-Commerce Outsourcing. Chapter 9: Mid-Level Online Storefront Packages. Chapter 10: High-Level Online Storefront Packages. Chapter 11: Case Studies: Creating an E-Commerce Company. PART III: Building an E-Commerce Site Foundation. Chapter 12: Going Behind the Scenes. Chapter 13: Working with Internet Information Server. Chapter 14: Working with E-Commerce Software: Actinic Business. Chapter 15: Customizing an E-Commerce Site. PART IV: Operating and Enhancing E-Commerce Sites. Chapter 16: Creating Online Catalogs. Chapter 17: Processing Online Transactions. Chapter 18: Supporting E-Services. Chapter 19: E-Commerce Transaction Security. Chapter 20: Managing E-Business information. Chapter 21: Managing an E-Commerce Web Site. Appendix A: What's on the CD-ROM. Appendix B: Sample Exam. Appendix C: Exam Objectives Matrix. Appendix D: Exam Tips. Appendix E: E-Commerce Resources Online. Appendix F: Checklist: Planning E-Commerce. Appendix G: Companies and Products Mentioned. Appendix H: E-Commerce Bibliography. Glossary. Index. End-User License Agreement. CD-ROM Installation Instructions.
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