Harvard business review on thriving in emerging markets
著者
書誌事項
Harvard business review on thriving in emerging markets
（Harvard business review paperback books）
Harvard Business Review Press, c2011
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注記
Includes index
内容説明・目次
内容説明
Beat local companies at their game. If you need the best practices and ideas for gaining market share in developing economies--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Manage risk in unstable environments - Ward off political threats to your business - Customize your business model for emerging markets - Tailor your strategy to capitalize on countries' strengths - Gain ground on emerging giants - Compete in China's new high-tech market - Win the war for talent in developing economies - Serve the bottom of the pyramid profitably
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