Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture

著者

• Schwarzkopf, Stefan
• Gries, Rainer

書誌事項

Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture

edited by Stefan Schwarzkopf, Rainer Gries

Palgrave Macmillan, 2010

• : hardback

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB06114794
• ISBN:
  • 9780230537996
• LCCN: 2010023955
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Basingstoke
• ページ数/冊数: xii, 293 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415.32
  • DC22 : 306.3
  • DC : 658.83
• 件名:
  • LCSH : Dichter, Ernest, 1907-1991
  • LCSH : Dichter, Ernest, 1907-1991 -- Influence
  • LCSH : Consumer behavior -- Psychological aspects
  • LCSH : Consumption (Economics) -- Psychological aspects
  • LCSH : Motivation research (Marketing)