Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture

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書誌事項

Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture

edited by Stefan Schwarzkopf, Rainer Gries

Palgrave Macmillan, 2010

  • : hardback

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.

目次

  • List of Illustrations List of Tables Preface and Acknowledgements Notes on Contributors PART I: INTRODUCTION Ernest Dichter, Motivation Research and the 'Century of the Consumer'
  • R.Gries & S.Schwarzkopf PART II: DIMENSIONS OF ERNEST DICHTER'S WORK AND PERSONALITY From Vienna to the United States and Back: Ernest Dichter and American Consumer Culture
  • D.Horowitz Ernest Dichter, the Motivational Researcher
  • R.Fullerton Ernest Dichter, Religion and the Spirit of Capitalism: an Exegete of Pure Cult Religion Serves Consumer Society
  • G.Sorgo Ernest Dichter and Consumer Behaviour: Intellectual Primacy and Interpretive Consumer Research
  • M.Tadajewski PART III: THE BRANDING OF CONSUMER LIFE - CASE STUDIES ON ERNEST DICHTER'S WORK Ernest Dichter's Studies on Automobile Marketing
  • H.Karmasin Ernest Dichter and the Peacock Revolution: Motivation Research, the Menswear Market, and the DuPont Company
  • R.Blaszczyk The 'Sex of Food': Ernest Dichter, Libido, and American Food Advertising
  • K.Parkin Patriarch or Promoter of the Women's Movement? Ernest Dichter and his Interpretation of the Female Image
  • K.Krummeich & S.Lahm PART IV: THE EUROPEAN THEATRE Ernest Dichter as Midwife and Educator: Postwar European Consumer Societies and the Sociology of the Consumer
  • K.Hellmann A Backward Republic or 'Brave New Austria'? Market and Motivation Research in Dichter's Home Country after World War II
  • A.Morawetz The Reception of Ernest Dichter and the Resistance to Motivation Research in Francophone Europe
  • V.Pouillard Ernest Dichter Motivates the British: Motivation Research and Contested Professional Legitimacies in Britain
  • S.Schwarzkopf The 'Depth Boy': Ernest Dichter and the Postwar German Advertising Elite 'Victim of a technical hitch...': Ernest Dichter as Proprietor of a Guesthouse with Bugging Installation
  • D.Schindelbeck PART V: CONCLUSION Motivation Research - Episode or Paradigm Shift? From Ernest Dichter to Consumer Ethnography, Neuromarketing and Bio-Power
  • R.Gries & S.Schwarzkopf

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