Introduction to marketing, advertising and public relations

Author(s)

• Jefkins, Frank William

Bibliographic Information

Introduction to marketing, advertising and public relations

Frank Jefkins

（Macmillan low cost editions）

Macmillan, 1987, c1985

New ed

• : [pbk.]

Note

Description based on reprinted, 1987

"First published 1982. ... New edition 1985. Low cost edition 1987"--T.p. verso

Includes bibliographical references (p. [283]-284) and index

Details

• NCID: BB06147614
• ISBN:
  • 0333451155
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: viii, 290 p.
• Size: 22 cm
• Classification:
  • LCC : HF5415
  • LCC : HF5823
  • UDC : 658.8
  • DC19 : 658.8
  • DC19 : 659
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Advertising
  • LCSH : Public relations
  • FREE : Marketing
  • FREE : Advertising & public relations
• Parent Bibliography ID:
  • BA12367549