Introduction to marketing, advertising and public relations
著者
書誌事項
Introduction to marketing, advertising and public relations
(Macmillan low cost editions)
Macmillan, 1987, c1985
New ed
- : [pbk.]
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注記
Description based on reprinted, 1987
"First published 1982. ... New edition 1985. Low cost edition 1987"--T.p. verso
Includes bibliographical references (p. [283]-284) and index