Guide to managerial communication : effective business writing and speaking
著者
書誌事項
Guide to managerial communication : effective business writing and speaking
（Prentice Hall "guide to" series in business communication）
Prentice Hall, c2012
9th ed., international ed
- : pbk
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注記
Previous ed.: 2009.
"Pearson International edition"--Back cover
Includes bibliographical references (p. 173-177) and index
内容説明・目次
内容説明
Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.
目次
I. Communication Strategy
Communicator Strategy
Audience Strategy
Message Strategy
Channel Choice Strategy
Culture Strategy
Strategy Checklist
Guide to the Guide
II. Writing: Composing Efficiently
General Composing Techniques
Special Composing Techniques
III. Writing: Macro Issues
Document Design for "High Skim Value"
Signposts to Show Connection
Effective Paragraphs or Sections
IV. Writing: Micro Issues
Editing for Brevity
Choosing a Style
Writing Checklists
V. Speaking: Verbal Structure
Tell/Sell Presentations
Questions and Answers
Consult/Join Meetings
Other Speaking Situations
VI. Speaking: Visual Aids
Designing the Presentation as a Whole
Designing your Slide Master
Designing Each Individual Slide
Practicing with Visual Aids
VII. Speaking: Nonverbal Skills
Nonverbal Delivery Skills
Nonverbal Listening Skills
Speaking Checklists
Appendix A: Inclusive Language
Appendix B: Grammar and Usage
Appendix C: Punctuation
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