The modern American wine industry : market formation and growth in North Carolina
著者
書誌事項
The modern American wine industry : market formation and growth in North Carolina
（Studies in business history, no. 1）
Pickering & Chatto, c2011
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This study is both a history of the American wine industry and an examination of its current structure and performance. In analysing market formation, Taplin focuses on a complex network of winery owners, winemakers and grape growers to see how relationships have shaped the evolution of this sector.
目次
- Preface
- Introduction
- Chapter 1 Districts, Networks and Knowledge Brokering
- Chapter 2 From the Beginnings to Prohibition
- Chapter 3 Post-Prohibition to the 1990s
- Chapter 4 Emergence of a Wine Cluster
- Chapter 5 Market Growth, Differentiation and Legitimacy
- Chapter 6 Cluster Consolidation: Networks, Quality and Wine Tourism
- Conclusion
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