Foundations of marketing

Author(s)

• Jobber, David
• Fahy, John

Bibliographic Information

Foundations of marketing

David Jobber and John Fahy

McGraw-Hill Higher Education, c2009

3rd ed

• : pbk

Note

Includes bibliographical references and indexes

Details

• NCID: BB06201527
• ISBN:
  • 9780077121907
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Maidenhead
• Pages/Volumes: xxv, 363 p.
• Size: 27 cm
• Classification:
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing