Affinity : beyond branding

Author(s)

• Goldfarb, Martin
• Aster, Howard

Bibliographic Information

Affinity : beyond branding

Martin Goldfarb & Howard Aster

McArthur, 2010

Details

• NCID: BB06202326
• ISBN:
  • 9781552788912
• LCCN: 2010533128
• Country Code: cn
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Toronto
• Pages/Volumes: 300 p.
• Size: 21 cm
• Classification:
  • LCC : HF5415.1255
  • DC22 : 658.8001/9
• Subject Headings:
  • LCSH : Branding (Marketing)
  • LCSH : Social marketing
  • LCSH : Affiliation (Psychology)
  • LCSH : Brand name products -- Marketing
  • LCSH : Culture