Hospitality marketing : principles and practice

Author(s)

• Bowie, David
• Buttle, Francis

Bibliographic Information

Hospitality marketing : principles and practice

David Bowie and Francis Buttle

Elsevier/Butterworth-Heinemann, 2011

2nd ed

Note

Previous ed.: 2004

Includes bibliographical references and index

Details

• NCID: BB06220725
• ISBN:
  • 9780080967912
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xii, 434 p.
• Size: 25 cm
• Classification:
  • DC21 : 647.0688
• Subject Headings:
  • LCSH : Hospitality industry -- Marketing