We first : how brands and consumers use social media to build a better world
Author(s)
Bibliographic Information
We first : how brands and consumers use social media to build a better world
Palgrave Macmillan, 2011
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies.
Table of Contents
PROLOGUE Transforming the Engine of Capitalism Redefining Self-Interest from Me First to We First The Future of Profit is Purpose Creating Sustainable Capitalism in Five Ways Instilling We First Values into Capitalism Why the World Needs a Responsible Private Sector How Brands Build Their Business and a Better World How Consumers Build Responsible Brands and a Better World How Contributory Consumption Creates Sustainable Social Change The Global Brand Initiative: The Future of the Private Sector Epilogue Endnotes
by "Nielsen BookData"