We first : how brands and consumers use social media to build a better world
著者
書誌事項
We first : how brands and consumers use social media to build a better world
Palgrave Macmillan, 2011
大学図書館所蔵 件 / 全14件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and index
内容説明・目次
内容説明
A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies.
目次
PROLOGUE Transforming the Engine of Capitalism Redefining Self-Interest from Me First to We First The Future of Profit is Purpose Creating Sustainable Capitalism in Five Ways Instilling We First Values into Capitalism Why the World Needs a Responsible Private Sector How Brands Build Their Business and a Better World How Consumers Build Responsible Brands and a Better World How Contributory Consumption Creates Sustainable Social Change The Global Brand Initiative: The Future of the Private Sector Epilogue Endnotes
「Nielsen BookData」 より
