Management mistakes and successes
著者
書誌事項
Management mistakes and successes
J. Wiley, c2011
10th ed
- : pbk
大学図書館所蔵 全1件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
"25th anniversary edition"
Includes index
内容説明・目次
内容説明
Robert Hartley's Management Mistakes and Successes, 10th edition has once again compiled a unique and engaging collection of mistakes, successes, and turnarounds of some of today's most prominent businesses. Management Mistakes and Successes helps students develop the critical-thinking skills required of successful managers.
目次
Preface. About the Author.
Chapter 1 Introduction.
PART I PLAYERS IN A TIME OF ECONOMIC CRISIS.
Chapter 2 Walmart-A Winner.
Chapter 3 Procter & Gamble: An Old Strategy Is Found Wanting.
PART II GREAT COMEBACKS.
Chapter 4 Continental Airlines: Salvaging from the Ashes.
Chapter 5 Harley-Davidson: A Long-Overdue Revival.
Chapter 6 IBM: A Fading Giant Rejuvenates.
PART III ENTREPRENURIAL ADVENTURES.
Chapter 7 Google-An Entrepreneurial Juggernaut.
Chapter 8 Starbucks-A Paragon of Growth and Employee Benefits Faces Storm Clouds.
PART IV PLANNING.
Chapter 9 Euro Disney: Bungling a Successful Format.
Chapter 10 Boeing: Miscalculations on a Worldwide Scale.
Chapter 11 Vanguard: Success in Taking the Road Less Traveled.
PART V LEADERSHIP AND EXECUTION.
Chapter 12 Hewlett-Packard Under Carly Fiorina, and After Her.
Chapter 13 Southwest Airlines: "Try to Match Our Prices."
Chapter 14 Herman Miller: A Role-Model in Leadership.
Chapter 15 Boston Beer-Can I Compete with the Big Boys?
PART VI CONTROLLING.
Chapter 16 United Way: A Not-for-Profit Organization Also Needs Controls and Oversight.
Chapter 17 Maytag: Incredibly Loose Supervision of a Foreign Subsidiary, Also, the Allure of Outsourcing.
Chapter 18 MetLife: Poorly Controlled Sales Practices.
PART VII ETHICAL MISTAKES.
Chapter 19 DaimlerChrysler: Blatant Misrepresentation.
Chapter 20 Merck's Vioxx: A Catastrophe and Other Problems.
Chapter 21 Ford Explorers with Firestone Tires: Ill Handling a Killer Scenario.
Chapter 22 Conclusions: What Can Be Learned?
Index.
「Nielsen BookData」 より