A framework for marketing management
著者
書誌事項
A framework for marketing management
Prentice Hall, c2012
5th ed
大学図書館所蔵 件 / 全11件
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
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