A framework for marketing management
Author(s)
Bibliographic Information
A framework for marketing management
Prentice Hall, c2012
5th ed
Available at / 11 libraries
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Note
Includes bibliographical references and indexes
Description and Table of Contents
Description
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
by "Nielsen BookData"