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Author(s)

• Monroe, Kent B.
• Sheth, Jagdish N.
• Ofir, Chezy
• Morwitz, Vicki G.
• Sharma, Eesha
• Winer, Russell S.

Bibliographic Information

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volume editor, Chezy Ofir ; contributors, Vicki G. Morwitz, Eesha Sharma, Russell S. Winer

（Legends in marketing, . Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 1）

Sage, 2011

• : HB

Note

Includes bibliographical references

ISBN for subseries "Kent B. Monroe" (set of 7 volumes): 9788132105183

Details

• NCID: BB06285243
• LCCN: 2011013132
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles ; New Delhi
• Pages/Volumes: xlvii, 344 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.80092
• Subject Headings:
  • LCSH : Monroe, Kent B
  • LCSH : Marketing
  • LCSH : Pricing
• Parent Bibliography ID:
  • BB02660500