Pricing management and practice

Author(s)

• Monroe, Kent B.
• Sheth, Jagdish N.
• Yadav, Manjit S.
• Bolton, Ruth N.
• Guiltinan, Joseph P.
• Smith, Gerald

Bibliographic Information

Pricing management and practice

volume editor, Manjit S. Yadav ; contributors, Ruth N. Bolton, Joseph P. Guiltinan, Gerald Smith

（Legends in marketing, . Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 7）

Sage, 2011

• : HB

Note

Includes bibliographical references

ISBN for subseries "Kent B. Monroe" (set of 7 volumes): 9788132105183

Details

• NCID: BB06286177
• LCCN: 2011013132
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles ; New Delhi
• Pages/Volumes: xxvii, 381 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.80092
• Subject Headings:
  • LCSH : Monroe, Kent B
  • LCSH : Marketing
  • LCSH : Pricing
• Parent Bibliography ID:
  • BB02660500