Advanced technologies management for retailing : frameworks and cases
著者
書誌事項
Advanced technologies management for retailing : frameworks and cases
（Premier reference source）
Business Science Reference, c2011
- : hardcover
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注記
Includes bibliographical references (p. 328-374) and index
内容説明・目次
内容説明
Advanced Technologies Management for Retailing: Frameworks and Cases contributes to our understanding of applications of new technologies and their impact on the design and development of point of sale systems and on consumers' behavior. This volume covers a large range of topics that contribute to understanding consumers' behavior in new computer-aided retailing environments, and how this influences buying behavior while providing useful knowledge on the management of these new technologies and on the management of the digital contents as a reliable teaching resource for teachers and researchers.
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