Advertising management

Author(s)

• Jugenheimer, Donald W
• Kelley, Larry D.

Bibliographic Information

Advertising management

Donald W. Jugenheimer and Larry D. Kelley

M.E. Sharpe, c2009

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BB06301656
• ISBN:
  • 9780765622600
• LCCN: 2008034041
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Armonk, N.Y.
• Pages/Volumes: vii, 222 p.
• Size: 24 cm
• Classification:
  • LCC : HF5823
  • DC22 : 659.1
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising -- Management
  • LCSH : Advertising
  • LCSH : Advertising -- Case studies