The social media sales revolution : the new rules for finding customers, building relationships, and closing more sales through online networking
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書誌事項
The social media sales revolution : the new rules for finding customers, building relationships, and closing more sales through online networking
McGraw-Hill, c2011
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Includes index
内容説明・目次
内容説明
Cold-calling is history-your future is in social media!
The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business, you have to be there, too.
Traditional sales methods like cold calling are no longer effective. Social media platforms are now your best tools. The Social Media Sales Revolution reveals the enormous opportunities now available for developing relationships and gaining new customers by leveraging the power of social media marketing. It provides a groundbreaking method for dominating markets by using the Internet to reverse the client acquisition process: instead of outbound marketing to generate leads, the entire process will "flip" to one of inbound attraction. You'll Learn how to:
Present yourself to the business community onlineBuild a significant online footprintApproach "e-prospects"Generate qualified leads through e-referralsClose more sales in the new world of social networking
Providing you with an early edge on the competition The Social Media Sales Revolution offers the techniques you need today to dominate the marketplace tomorrow.
目次
- Introduction
- Chapter 1: Somebody check my Brain
- Chapter 2: Brave New World
- Chapter 3: Bigfoot is Real
- Chapter 4:E-Cred
- Chapter 5: For you are a magnet, and they are Steel
- Chapter 6: Free Sex with Fill-Up
- Chapter 7: Online Etiquette
- Chapter 8: The Endless Web of Referrals
- Chapter 9: Gilded Invitations
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