Harvesting external innovation : managing external relationships and intellectual property
Author(s)
Bibliographic Information
Harvesting external innovation : managing external relationships and intellectual property
Gower, 2011
- : hbk.
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Note
Includes index
Description and Table of Contents
Description
A fundamental change in the way organisations approach innovation is taking place. It is driven by the simple realisation that not all the smart people work for just one organisation. Few intellectual property books concentrate on external innovation and more particularly on dealing with external inventors and handling their inventions. Harvesting External Innovation begins by examining the broad subject of innovation, stressing the need to understand its forms and phases, ways and means to encourage innovation. It then addresses the growing phenomenon of external innovation. A number of different approaches to engaging with the external innovator community are then considered, together with real life case studies. Harvesting External Innovation discusses in depth how best to handle intellectual property matters, how to actually work with these external inventors and how to handle their inventions, including a suggested process and check list.
Table of Contents
Acknowledgements, Preface, Chapter 1 Not All the Smart People Work for You, Chapter 2 Innovation, Chapter 3 External Innovation, Chapter 4 The External Innovator Community, Chapter 5 Intellectual Property, Chapter 6 Different Approaches, Chapter 7 How to Handle Intellectual Property Matters, Chapter 8 Intellectual Property Terms and Conditions, Chapter 9 Dealing with External Inventors, Chapter 10 Working with Universities, Chapter 11 Working with Your Suppliers, Chapter 12 Innovating with Communities, Chapter 13 Joe Public, Chapter 14 Open Standards and Intellectual Property, Chapter 15 Help and Support, Chapter 16 The Key to Success, Chapter 17 Conclusion, Index
by "Nielsen BookData"
