Marketing libraries in a Web 2.0 world

Author(s)

• Gupta, Dinesh K.
• Savard, Réjean
• International Federation of Library Associations and Institutions. Management and Marketing Section

Bibliographic Information

Marketing libraries in a Web 2.0 world

edited by Dinesh Gupta and Réjean Savard

（IFLA publications, 145）

De Gruyter Saur, c2011

Note

Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress

Papers in English or French

Includes bibliographical references

Details

• NCID: BB06360247
• ISBN:
  • 9783110263312
• LCCN: 2011016719
• Country Code: gw
• Title Language Code: eng
• Text Language Code: engfre
• Place of Publication: Berlin
• Pages/Volumes: xiv, 161 p.
• Size: 24 cm
• Classification:
  • LCC : Z716.3
  • DC23 : 025.04/2
• Subject Headings:
  • LCSH : Libraries -- Marketing -- Congresses
  • LCSH : Online social networks -- Library applications -- Congresses
  • LCSH : Web 2.0 -- Congresses
• Parent Bibliography ID:
  • BA00155113