Marketing libraries in a Web 2.0 world
著者
書誌事項
Marketing libraries in a Web 2.0 world
（IFLA publications, 145）
De Gruyter Saur, c2011
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注記
Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress
Papers in English or French
Includes bibliographical references
内容説明・目次
内容説明
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
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