Marketing libraries in a Web 2.0 world
Author(s)
Bibliographic Information
Marketing libraries in a Web 2.0 world
(IFLA publications, 145)
De Gruyter Saur, c2011
Available at / 5 libraries
-
University of Tsukuba Library, Library on Library and Information Science
007.35-G9410011019939
-
No Libraries matched.
- Remove all filters.
Note
Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress
Papers in English or French
Includes bibliographical references
Description and Table of Contents
Description
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
by "Nielsen BookData"