Political public relations : principles and applications
著者
書誌事項
Political public relations : principles and applications
（Communication series / Jennings Bryant, Dolf Zillmann, general editors）
Routledge, 2011
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines-political communication, public relations and political science-to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood.
As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.
目次
Chapter 1. Political Public Relations: Defining and Mapping an Emergent Field
Jesper Stroemback & Spiro Kiousis
Chapter 2. Political Public Relations: Remembering its Roots and Classics
Diana Knott Martinelli
Chapter 3. Political Public Relations, News Management and Agenda Indexing
Paul S. Lieber & Guy Golan
Chapter 4. Political Public Relations and Agenda Building
John C. Tedesco
Chapter 5. Presidential Public Relations
Matthew Eshbaugh-Soha
Chapter 6. Political Public Relations and Election Campaigning
Paul Baines
Chapter 7. Corporate Issues Management and Political Public Relations
Robert L. Heath & Damion Waymer
Chapter 8. Political Public Relations and Political Marketing
Darren Lilleker & Nigel Jackson
Chapter 9. Political Public Relations and Strategic Framing
Kirk Hallahan
Chapter 10. Political Public Relations and Crisis Management
Timothy Coombs
Chapter 11. Political Public Relations and Relationship Building
John A. Ledingham
Chapter 12. Political Public Relations and Government Information Management
Karen Sanders
Chapter 13. Global Political Public Relations, Public Diplomacy and Corporate
Foreign Policy
Juan-Carlos Molleda
Chapter 14. Digital Political Public Relations
Kaye Sweetser
Chapter 15. Political Public Relations Research in the Future
Spiro Kiousis & Jesper Stroemback
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