Marketing communications : Interactivity, communities and content

Author(s)

• Fill, Chris

Bibliographic Information

Marketing communications : Interactivity, communities and content

Chris Fill

Prentice Hall/Financial Times, 2009

5th ed

• : pbk

Note

Includes bibliographical references and indexes

Details

• NCID: BB06397553
• ISBN:
  • 9780273717225
• LCCN: 2008046446
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow, England ; New York
• Pages/Volumes: xxxvii, 958 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415.123
  • DC22 : 658.8/02
• Subject Headings:
  • LCSH : Communication in marketing
  • LCSH : Marketing channels
  • LCSH : Sales promotion