Strategic thinking : a nine step approach to strategy and leadership for managers and marketers
著者
書誌事項
Strategic thinking : a nine step approach to strategy and leadership for managers and marketers
Kogan Page, 2010
3rd ed
- :: pbk
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注記
Includes bibliographical references (p. [142]-143) and index
内容説明・目次
内容説明
Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in its third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans.
With new online material to support each step and help strengthen your ability to predict future changes, as well as a new section covering key aspects of leadership and neuroscience, this practical book will enable you to:
gain a deeper understanding of your market;
forecast where your organization is heading;
think critically about proposals;
write an effective strategic plan
Also including prompt sheets, objectives, action plans and useful summaries, this fully updated third edition is a must-have for all practicing managers and business students.
Online supporting resources for this book include downloadable templates including taking strategics decisions, creating strategic knowledge and assessing strategic ability.
目次
- Section - ONE: Strategic leadership
- Chapter - 01: Section 1 Strategic leadership
- Chapter - 02: Section 2 Strategic leadership - brain-based communication
- Chapter - 03: Section 3 Strategic leadership - the thinking skills required
- Chapter - 04: Case Study Marketing leadership and management action
- Section - TWO: Strategic thinking - the 9S (c) approach
- Chapter - 01: Step 1 Gather strategic intelligence
- Chapter - 02: Step 2 Assess strategic capability
- Chapter - 03: Step 3 Create strategic knowledge
- Chapter - 04: Step 4 Make strategic predictions
- Chapter - 05: Step 5 Develop strategic vision
- Chapter - 06: Step 6 Create strategic options
- Chapter - 07: Step 7 Take strategic decisions
- Chapter - 08: Step 8 Create and communicate market-led strategy
- Chapter - 09: Step 9 Plan and manage projects to implement change
- Section - THREE: The next steps
- Chapter - 01: Next Steps
- Chapter - 02: Final thought
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