Basic marketing : a marketing strategy planning approach

Author(s)

• Perreault, William D.
• Cannon, Joseph P.
• McCarthy, E. Jerome (Edmund Jerome)

Bibliographic Information

Basic marketing : a marketing strategy planning approach

William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy

（McGraw-Hill international editions）（International student edition）

McGraw-Hill/Irwin, c2011

18th ed

Note

Includes bibliographical references and index

Details

• NCID: BB06436586
• ISBN:
  • 9780071221108
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxxix, 746, 30, 11 p.
• Size: 28 cm
• Classification:
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA03817735
  • BA10936574