Motion graphic design : applied history and aesthetics
著者
書誌事項
Motion graphic design : applied history and aesthetics
Focal Press, c2008
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注記
Includes index
内容説明・目次
内容説明
Enrich your motion graphic design work with this substantial investigation of aesthetic principles and their application to motion graphics. Historical reference provides context; design principles serve as building blocks; and an examination of method and technique inspire innovations in your own work. Bring your work to the next level with a command of concepts that include: the language of traditional graphic design and how it can be combined with the dynamic visual language of cinema; pictorial design considerations including the relationships between images and type, hierarchy, form and composition; and, how motion is orchestrated and sequenced to enhance artistic expression and conceptual impact.The companion DVD showcases student and professional work accompanied by interviews describing the aesthetic considerations that were involved in design and production. This work includes: a color-packed survey of graphic and communication design principles and techniques; an exploration of how leading designers formulate ideas, solve problems, and achieve artistic expression; and, a companion DVD showcasing the state-of-the-art motion graphics that challenge and inspire.
目次
- The Evolution of Motion Graphics In Film
- The Evolution of Motion Graphics in Broadcast Design
- The Evolution of Motion Graphics in Interactive Design
- Building Concepts
- Properties of Kinetic Images and Type
- The Pictorial Composition
- Choreographing Motion
- Orchestrating Time and Change
- Contemporary Motion Graphics in Film
- Contemporary Broadcast Motion Graphic Design
- Contemporary Interface Motion Graphics
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