Buy-ology : truth and lies about why we buy

Author(s)

• Lindström, Martin
• Underhill, Paco

Bibliographic Information

Buy-ology : truth and lies about why we buy

Martin Lindstrom ; [foreword by Paco Underhill]

Broadway Books, c2010

1st pbk. ed

• : pbk

Other Title

Buyology

Note

Includes bibliographical references (p. 239-243) and index

Details

• NCID: BB06516390
• ISBN:
  • 9780385523899
• LCCN: 2008461010
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 254 p.
• Size: 21 cm
• Classification:
  • LCC : HF5415.12615
• Subject Headings:
  • LCSH : Neuromarketing
  • LCSH : Consumer behavior
  • LCSH : Consumers -- Psychology
  • LCSH : Shopping -- Psychological aspects
  • LCSH : Marketing -- Psychological aspects