Role accumulation and its effects on the diffusion of innovations

Author(s)

• Wallendorf, Melanie Ruth

Bibliographic Information

Role accumulation and its effects on the diffusion of innovations

Wallendorf, Melanie Ruth

University Microfilms International, 1979

Microform（Microfilm Reel）

Note

Thesis (Ph.D.)--University of Pittsburgh, 1979

"Dissertations on business management of main universities in America"--Container

Details

• NCID: BB06540872
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, Mich.
• Pages/Volumes: 1 microfilm reel
• Size: 35 mm
• Subject Headings:
  • LCSH : Diffusion of innovations
  • LCSH : New products
  • LCSH : Marketing research