Harvard business review on reinventing your marketing
著者
書誌事項
Harvard business review on reinventing your marketing
（Harvard business review paperback books）
Harvard Business Review Press, c2011
- タイトル別名
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Reinventing your marketing
Harvard business review reinventing your marketing : expert advice on maximizing your marketing efforts from Harvard business review
HBR on reinventing your marketing
大学図書館所蔵 全3件
注記
Includes index
内容説明・目次
内容説明
Stop pushing products and start cultivating customer relationships. If you need the best practices and ideas for marketing today but don't have time to find them this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of "HBR" articles will help you: figure out what business you're really in; collaborate with customers to meet current and future needs; create products that perform the jobs people need to get done; get a bird's-eye view of your brands' strengths and weaknesses; tap a market that's larger than China and India combined; deliver superior value to your B2B customers; and, end the war between sales and marketing.
「Nielsen BookData」 より