Harvard business review on increasing customer loyalty
著者
書誌事項
Harvard business review on increasing customer loyalty
(Harvard business review paperback books)
Harvard Business Review Press, c2011
- タイトル別名
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Increasing customer loyalty
Harvard business review increasing customer loyalty : expert advice on making your customers loyal and profitable from Harvard business review
HBR on increasing customer loyalty
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注記
Includes index
内容説明・目次
内容説明
How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value
目次
Stop Trying to Delight Your Customers Companies and the Customers Who Hate Them The One Number You Need to Grow Putting the Service-Profit Chain to Work The Mismanagement of Customer Loyalty CRM Done Right Diamonds in the Data Mine Want to Perfect Your Company's Service? Use Behavorial Science Best Face Forward
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