Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history

Author(s)

• Scott, David Meerman
• Halligan, Brian

Bibliographic Information

Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history

David Meerman Scott & Brian Halligan

John Wiley & Sons, c2010

• : cloth

Note

Bibliography: p. 159

Details

• NCID: BB06563765
• ISBN:
  • 9780470900529
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xxv, 163 p.
• Size: 19 cm
• Classification:
  • LCC : HF5414
  • DC22 : 658.8/02
• Subject Headings:
  • LCSH : Grateful Dead (Musical group)
  • LCSH : Marketing
  • LCSH : Social media -- Economic aspects
  • LCSH : Success in business