Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history

著者

• Scott, David Meerman
• Halligan, Brian

書誌事項

Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history

David Meerman Scott & Brian Halligan

John Wiley & Sons, c2010

• : cloth

注記

Bibliography: p. 159

詳細情報

• NII書誌ID(NCID): BB06563765
• ISBN:
  • 9780470900529
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hoboken, N.J.
• ページ数/冊数: xxv, 163 p.
• 大きさ: 19 cm
• 分類:
  • LCC : HF5414
  • DC22 : 658.8/02
• 件名:
  • LCSH : Grateful Dead (Musical group)
  • LCSH : Marketing
  • LCSH : Social media -- Economic aspects
  • LCSH : Success in business