Crafting strategy : embodied metaphors in practice
Author(s)
Bibliographic Information
Crafting strategy : embodied metaphors in practice
Cambridge University Press, 2011
- : hardback
Available at 4 libraries
  Aomori
  Iwate
  Miyagi
  Akita
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  Gunma
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  Tokyo
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  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
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  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
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  United Kingdom
  Germany
  Switzerland
  France
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  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking. The theoretical underpinnings of this approach include embodied realism, interpretivism, practice theory, theory of play, design thinking, as well as discursive approaches such as metaphorical analysis, narrative analysis, dialogical analysis and hermeneutics. The book includes in-depth discussions of these theories and shows how they can be put into practice by presenting detailed analyses of embodied metaphors built by groups of agents with step-by-step explanations of how this process can be implemented and facilitated. The link between theory and practice is further supported by the inclusion of several vignettes that describe how this approach has been successfully employed in a number of organizations, including BASF and UNICEF.
Table of Contents
- List of figures
- List of tables
- Acknowledgements
- Preface
- Vignette A. BASF
- 1. Strategizing out of the box
- Vignette B. UNICEF
- 2. Metaphor and embodied realism
- 3. Analyzing embodied metaphors as an interpretive, hermeneutic endeavour
- Vignette C. Voltigo (Fribourg)
- 4. Crafting strategy as a practice of embodied recursive enactment
- 5. Play, analogical reasoning and dialogue in the crafting of strategy
- Vignette D. Hephata
- 6. Understanding organizations through embodied metaphors
- 7. Sensemaking through embodied metaphors in organization development
- Vignette E. Privatbank
- 8. Strategy as a crafting practice
- Vignette F. Worldvision New Zealand
- 9. The process of strategizing through crafting embodied metaphors
- Glossary
- Index.
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