Soft power in China : public diplomacy through communication
Author(s)
Bibliographic Information
Soft power in China : public diplomacy through communication
(Palgrave Macmillan series in global public diplomacy)
Palgrave Macmillan, 2011
1st ed
- : softcover
Available at 6 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes index
Description and Table of Contents
Description
This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.
Table of Contents
- Introduction: China's Search of Soft Power
- J.Wang The Expansion of China's Public Diplomacy System
- I.d'Hooghe China's Image Projection and Its Impact
- H.Wang China's International Broadcasting: A Case Study of CCTV International
- X.Zhang The Evolving Chinese Government Spokesperson System
- N.Chen Chinese Corporate Diplomacy: Huawei's CSR Discourse in Africa
- L.Tang & H.Li National Image Management Begins at Home: Imagining the New Olympic Citizen
- J.de Kloet , G.Pak , L.Chong & S.Landsberger Chinese Diaspora, the Internet, and the Image of China: A Case Study of the Beijing Olympic Torch Relay
- H.Li China's Image Management Abroad, 1920s-1940s: Origin, Justification and Institutionalization
- Y.Z.Volz Itching the Scratches on Our Minds: American College Students Read and Re-evaluate China
- J.Polumbaum
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