Soft power in China : public diplomacy through communication
Author(s)
Bibliographic Information
Soft power in China : public diplomacy through communication
（Palgrave Macmillan series in global public diplomacy）
Palgrave Macmillan, 2011
1st ed
- : softcover
Available at / 6 libraries
-
No Libraries matched.
- Remove all filters.
Note
Includes index
Description and Table of Contents
Description
This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.
Table of Contents
- Introduction: China's Search of Soft Power
- J.Wang The Expansion of China's Public Diplomacy System
- I.d'Hooghe China's Image Projection and Its Impact
- H.Wang China's International Broadcasting: A Case Study of CCTV International
- X.Zhang The Evolving Chinese Government Spokesperson System
- N.Chen Chinese Corporate Diplomacy: Huawei's CSR Discourse in Africa
- L.Tang & H.Li National Image Management Begins at Home: Imagining the New Olympic Citizen
- J.de Kloet , G.Pak , L.Chong & S.Landsberger Chinese Diaspora, the Internet, and the Image of China: A Case Study of the Beijing Olympic Torch Relay
- H.Li China's Image Management Abroad, 1920s-1940s: Origin, Justification and Institutionalization
- Y.Z.Volz Itching the Scratches on Our Minds: American College Students Read and Re-evaluate China
- J.Polumbaum
by "Nielsen BookData"