Social media metrics : how to measure and optimize your marketing investment

Author(s)

• Sterne, Jim
• Scott, David Meerman

Bibliographic Information

Social media metrics : how to measure and optimize your marketing investment

Jim Sterne ; [foreword by David Meerman Scott]

（The new rules of social media series）

J. Wiley, c2010

• : cloth

Note

Summary: A guide devoted exclusively to social media metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts

Includes bibliographical references and index

Details

• NCID: BB06583988
• ISBN:
  • 9780470583784
• LCCN: 2010003833
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xxxi, 240 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.1265
  • DC22 : 658.8/72
• Subject Headings:
  • LCSH : Internet marketing
  • LCSH : Social media -- Economic aspects
  • LCSH : Marketing research
  • LCSH : Online social networks -- Economic aspects
• Parent Bibliography ID:
  • BB01615023