American business abroad : Ford on six continents
著者
書誌事項
American business abroad : Ford on six continents
Cambridge University Press, 2011
New ed. with a new introduction / by Mira Wilkins
- : hardback
- : paperback
大学図書館所蔵 全14件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
"First published 1964 by Wayne State University Press"--T.p. verso
Bibliographical essay: p. 445-458
Includes index
内容説明・目次
内容説明
American Business Abroad: Ford on Six Continents documents the first sixty years of Ford Motor Company's international expansion. Ford Motor Company introduced Americans to the first affordable car. Based on Ford's extraordinary company archives, this book traces the company's rise as a multinational enterprise. Following the export of the sixth car produced by the company, Ford opened its first plant abroad in its second year of business and quickly expanded around the world, building a business that by the mid 1920s spanned six continents. It faced wars, nationalism, numerous government restrictions and all the perils of operating across borders. First published in 1964, this book has lasting value in reminding readers of the long and uneven path of globalization. This new edition includes a new introduction by the author examining the impact and legacy of the study. It remains a major contribution to global economic history. In addition, Ford's history offers useful lessons today for both participants in the global economy and students of international business.
目次
- Introduction
- 1. First venture
- 2. Probing for markets
- 3. Model T: triumph and fable
- 4. The alchemy of war
- 5. Steps in expansion
- 6. The sun never sets
- 7. Prosperity and frustration
- 8. The missionary spirit
- 9. The best-laid plans
- 10. Marriage of convenience
- 11. Time of desperation
- 12. A world disturbed
- 13. Extreme of nationalism
- 14. The British empire
- 15. On both sides of World War II
- 16. The crippled phoenix
- 17. The new company
- 18. Manufacturing for world markets: from Dagenham to Geelong
- 19. New times, new faces, new policies
- Appendices.
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