American business abroad : Ford on six continents
Author(s)
Bibliographic Information
American business abroad : Ford on six continents
Cambridge University Press, 2011
New ed. with a new introduction / by Mira Wilkins
- : hardback
- : paperback
Available at 14 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
"First published 1964 by Wayne State University Press"--T.p. verso
Bibliographical essay: p. 445-458
Includes index
Description and Table of Contents
Description
American Business Abroad: Ford on Six Continents documents the first sixty years of Ford Motor Company's international expansion. Ford Motor Company introduced Americans to the first affordable car. Based on Ford's extraordinary company archives, this book traces the company's rise as a multinational enterprise. Following the export of the sixth car produced by the company, Ford opened its first plant abroad in its second year of business and quickly expanded around the world, building a business that by the mid 1920s spanned six continents. It faced wars, nationalism, numerous government restrictions and all the perils of operating across borders. First published in 1964, this book has lasting value in reminding readers of the long and uneven path of globalization. This new edition includes a new introduction by the author examining the impact and legacy of the study. It remains a major contribution to global economic history. In addition, Ford's history offers useful lessons today for both participants in the global economy and students of international business.
Table of Contents
- Introduction
- 1. First venture
- 2. Probing for markets
- 3. Model T: triumph and fable
- 4. The alchemy of war
- 5. Steps in expansion
- 6. The sun never sets
- 7. Prosperity and frustration
- 8. The missionary spirit
- 9. The best-laid plans
- 10. Marriage of convenience
- 11. Time of desperation
- 12. A world disturbed
- 13. Extreme of nationalism
- 14. The British empire
- 15. On both sides of World War II
- 16. The crippled phoenix
- 17. The new company
- 18. Manufacturing for world markets: from Dagenham to Geelong
- 19. New times, new faces, new policies
- Appendices.
by "Nielsen BookData"