The why of consumption : contemporary perspectives on consumer motives, goals, and desires

著者

• Ratneshwar, S.
• Mick, David Glen
• Huffman, Cynthia

書誌事項

The why of consumption : contemporary perspectives on consumer motives, goals, and desires

edited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman

（Routledge interpretive marketing research series）

Routledge, 2003

• : pbk

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB06616908
• ISBN:
  • 0415316170
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xx, 330 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.32
  • DC21 : 658.8/342
• 件名:
  • LCSH : Consumer behavior
  • LCSH : Consumers -- Research
• 親書誌ID:
  • BA39688044