An investigation of the effects of advertising message structure and repetition upon cognitive processes mediating message acceptance
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An investigation of the effects of advertising message structure and repetition upon cognitive processes mediating message acceptance
University Microfilms International, 1980
Microform（Microfilm Reel）
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Thesis (Ph.D.)--University of California, Los Angeles, 1980
"Dissertations on business management of main universities in America"--Container
