Integrated advertising, promotion, and marketing communications

Author(s)

• Clow, Kenneth E.
• Baack, Donald

Bibliographic Information

Integrated advertising, promotion, and marketing communications

Kenneth E. Clow, Donald Baack

Prentice Hall, c2012

5th ed

• : pbk

Note

Includes bibliographical references (p. [418]-431) and indexes

Details

• NCID: BB06646760
• ISBN:
  • 9780132538961
• LCCN: 2010044390
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston ; Tokyo
• Pages/Volumes: xviii, 445 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.123
  • DC22 : 659.1
• Subject Headings:
  • LCSH : Communication in marketing
  • LCSH : Advertising