Serious creativity : using the power of lateral thinking to create new ideas

Author(s)

Bibliographic Information

Serious creativity : using the power of lateral thinking to create new ideas

Edward de Bono

HarperBusiness, 1993

  • : pbk.

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Note

Includes index

Description and Table of Contents

Description

Adding to Edward de Bono's concept of lateral thinking, this book shows that "serious creativity" is not a matter of being crazy and uninhibited. Used correctly, creative thinking can save companies millions of dollars as the best and cheapest way to get added value out of existing resources and assets. Other works by Edward de Bono include "Lateral Thinking" and "Six Thinking Hats".

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Details

  • NCID
    BB06647810
  • ISBN
    • 9780887306358
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    New York
  • Pages/Volumes
    xiv, 338 p.
  • Size
    21 cm
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