Advertising & IMC : principles & practice

Author(s)

• Moriarty, Sandra E. (Sandra Ernst)
• Mitchell, Nancy
• Wells, William

Bibliographic Information

Advertising & IMC : principles & practice

Sandra Moriarty, Nancy Mitchell, William Wells

Prentice Hall, c2012

9th ed

Note

Includes bibliographical references (p. 631-640) and index

Details

• NCID: BB06648835
• ISBN:
  • 9780132163644
• LCCN: 2010023721
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston ; Tokyo
• Pages/Volumes: xxviii, 657 p.
• Size: 29 cm
• Classification:
  • LCC : HF5823
  • DC22 : 659.1
• Subject Headings:
  • LCSH : Advertising