Measurement and research methods in international marketing

Author(s)

• Sarstedt, Marko
• Schwaiger, Manfred
• Taylor, C. R. (Charles Robert)

Bibliographic Information

Measurement and research methods in international marketing

edited by Marko Sarstedt, Manfred Schwaiger, Charles R. Taylor

（Advances in international marketing : a research annual / editor, S. Tamer Cavusgil, v. 22）（Emerald books）

Emerald, 2011

Note

Includes bibliographical references

Details

• NCID: BB06758935
• ISBN:
  • 9781780520940
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Bingley
• Pages/Volumes: xi, 239 p.
• Size: 24 cm
• Subject Headings:
  • LCSH : Export marketing -- Research -- Methodology
• Parent Bibliography ID:
  • BA13437967
  • BB00489229