Advertising campaign planning : developing an advertising-based marketing plan

著者

• Avery, Jim

書誌事項

Advertising campaign planning : developing an advertising-based marketing plan

Jim Avery

Copy Workshop, 2000

3rd ed

注記

Title from cover

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BB06760799
• ISBN:
  • 188722906X
• LCCN: 00266880
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago
• ページ数/冊数: 264 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5837
  • DC21 : 659.1/13
• 件名:
  • LCSH : Advertising campaigns -- Planning
  • LCSH : Advertising media planning
  • LCSH : Marketing -- Planning