Advertising campaign planning : developing an advertising-based marketing plan

Author(s)

• Avery, Jim

Bibliographic Information

Advertising campaign planning : developing an advertising-based marketing plan

Jim Avery

Copy Workshop, 2000

3rd ed

Note

Title from cover

Includes bibliographical references

• NCID: BB06760799
• ISBN:
  • 188722906X
• LCCN: 00266880
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: 264 p.
• Size: 24 cm
• Classification:
  • LCC : HF5837
  • DC21 : 659.1/13
• Subject Headings:
  • LCSH : Advertising campaigns -- Planning
  • LCSH : Advertising media planning
  • LCSH : Marketing -- Planning