Marketing research : in a digital information environment

Author(s)

• Hair, Joseph F.
• Bush, Robert P.
• Ortinau, David J.

Bibliographic Information

Marketing research : in a digital information environment

Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau

（McGraw-Hill international editions）（McGraw-Hill higher education）

McGraw-Hill Irwin, c2009

4th ed., [international ed.]

Note

Subtitle on 3rd ed., 2006 varies

Includes bibliographical references (p. 651-661) and indexes

Details

• NCID: BB06810172
• ISBN:
  • 9780071270106
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxiv, 690 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.2
  • DC22 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA03817735
  • BA48476896