Research methodology : research design and data analysis

著者

• Malhotra, Naresh K.
• Sheth, Jagdish N.
• Wu, Lan
• Houston, Michael J.

書誌事項

Research methodology : research design and data analysis

volume editor, Lan Wu ; contributors, Michael J. Houston ... [et al.]

（Legends in marketing, . Naresh K. Malhotra / series editor, Jagdish N. Sheth ; v. 2）

Sage, 2011

• : hb

注記

ISBN for subseries "Naresh K. Malhotra" (set of 9 volumes): 9788132105176

Includes bibliographical references

• NII書誌ID(NCID): BB06819188
• LCCN: 2011026488
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Los Angeles ; New Delhi
• ページ数/冊数: xxxvi, 405 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.2
  • DC22 : 658.80092
• 件名:
  • LCSH : Malhotra, Naresh K
  • LCSH : Marketing research
  • LCSH : Marketing
• 親書誌ID:
  • BB02660500